TASHKENT, UZBEKISTAN – November 9, 2025 – In a collegial meeting marking Central Asia’s re-emergence as a pivotal global market, the CAG team, led by Dr. Ali Sher Mohamad and Mr. Tabarruk Nabijon, held informative discussions with executives from Malaysia’s renowned F&N Group. The meeting, held in Tashkent, brought together expertise in regional development and international market strategy to explore the vast potential of the Central Asian consumer market.
The F&N delegation, comprising Mr. Patrick Heng, Manager of International Market Development, and Ms. Hazel Wong, Executive of International Market Development, was in Uzbekistan on a strategic market research trip. The dialogue centered on the unique opportunities presented by the rapidly evolving economies of Central Asia, a region once known as the crossroads of civilizations and now reclaiming its position on the world economic map.
Key points of discussion highlighted the compelling factors drawing global investors to the region:
– First-Mover Advantage: The meeting emphasized the significant benefits for pioneering international brands like F&N to establish a strong presence ahead of competitors in a market ripe for growth.
– Economic Momentum: Central Asia was identified as a hub of fast-growing economic powers, with increasing GDP and a surge in consumer spending power.
– Demographic Dividend: The region boasts a young, active, and growing population, creating a dynamic consumer base eager for quality products.
– Rapid Retail Modernization: The discussion noted the swift development of modern retail infrastructure, including the rapid expansion of supermarket chains and sophisticated warehousing facilities, which facilitates market entry for international F&B products.
– Growing Demand: As disposable incomes rise, so does the demand for diverse, high-quality consumer products, particularly in the food and beverage sector.
Dr. Ali Sher Mohamad of CAG commented, “Central Asia is not just a market of the future; it is the market of today. The confluence of economic growth, demographic trends, and infrastructural development creates an unparalleled opportunity for visionary companies. Our discussion with F&N underscores the region’s strategic return to the global stage.”
Mr. Patrick Heng, Manager of International Market Development for F&N, stated, “Our visit to Uzbekistan has been incredibly insightful. Understanding the landscape firsthand and engaging with knowledgeable local partners like CAG is crucial. The potential for a portfolio like ours in Central Asia is substantial, and we are keen to explore avenues to bring F&N’s beloved brands to this vibrant and growing consumer base.”
This meeting between CAG and F&N International Market Sdn. Bhd. marks a forward-looking step in bridging Southeast Asian industry leaders with the burgeoning opportunities in the heart of Central Asia, signaling a new chapter of cross-regional trade and investment.
About F&N:
Fraser & Neave Holdings Bhd (F&N) is a leading multinational corporation and a household name in Malaysia and the region, with a rich heritage in the food and beverage industry. Known for its diverse portfolio of soft drinks, dairy products, and more, F&N is actively expanding its footprint in international markets. https://www.fn.com.my
