TASHKENT, Uzbekistan – In a vibrant event designed to showcase the rich tapestry of Malaysian culture and tourism, the Malaysian Embassy in Uzbekistan, Tajikistan, and Kyrgyzstan hosted a “Fashion and Craft Briefing” in preparation for the highly anticipated VISIT MALAYSIA 2026 (VM 2026) campaign. The event served as a pivotal platform to engage key stakeholders from across the Central Asian region.
The Central Asia Group (CAG) was proudly represented at the gathering, with its members joining a distinguished assembly of invitees from Tajikistan, Kazakhstan, Uzbekistan, Azerbaijan, and other Central Asian nations. The evening seamlessly blended business, culture, and gastronomy, offering a holistic introduction to the Malaysian experience.
The briefing provided deep insights into Malaysia’s diverse history, captivating geography, and the vast array of tourism opportunities awaiting international visitors. The presentation effectively positioned Malaysia as a must-visit destination for travelers from Central Asia, highlighting its unique blend of modern attractions, pristine natural wonders, and cultural heritage.
A highlight of the evening was an immersive culinary journey. Guests were treated to a curated selection of delicious, unique, and multicultural Malaysian cuisine. The flavors of Malaysia served as a delicious ambassador, offering a tangible taste of the nation’s vibrant diversity and warm hospitality.
“This event was more than a briefing; it was a bridge between cultures,” said Mr. Tabarruk Nabijon, a President of CAG. “Sharing a meal is a universal language of friendship. To experience the warmth of Malaysian culture through its food, while simultaneously learning about the incredible business and tourism opportunities, created a powerful and memorable connection. We are excited to see how this relationship between Central Asia and Malaysia will flourish as we approach VM 2026.”
The “Fashion and Craft Briefing” successfully laid a strong foundation for fostering stronger economic and cultural ties between Malaysia and the Central Asian region. The Central Asia Group looks forward to continuing its support for the VISIT MALAYSIA 2026 initiative and facilitating new pathways for collaboration and exchange.
About VISIT MALAYSIA 2026:
VISIT MALAYSIA 2026 is a national campaign led by the Ministry of Tourism, Arts and Culture Malaysia to position the country as a leading global destination. The campaign aims to celebrate Malaysia’s diversity, heritage, and natural beauty, targeting significant growth in tourist arrivals and economic impact.
About Central Asia Group (CAG):
The Central Asia Group is a leading organization dedicated to fostering business development, investment, and cross-cultural collaboration within the Central Asian region and its international partners.
